Let’s take a revenue pie chart in Salesforce and see what it tells us. This is usually the first multi-touch model that is implemented, mainly because it is one of the simplest to implement. So, if there are five campaigns engaged, then all five get equal revenue impact attributed to them (so, for a $1M deal, $200K is allocated to each). Even Spread Attribution ModelĪs the name implies, even spread is a model that allocates the revenue from a deal across the different engagements in a buyer’s journey prior to the transaction. See below for a fundamental breakdown of each of four multi-touch attribution models, including why they are used and their pros and cons.
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